With the launch of the Wii we heave seen a radical shift in the marketing strategy of Nintendo. Nintendo is leading the charge into the world of casual gaming with games such as Wii Sports and Brain Age for the DS. Nintendo's recent success can be attributed to many non-gamers buying the Wii or DS for its casual, family friendly titles. But what is Nintendo's strategy now that the Wii has overtaken the Xbox 360 in sales? Nintendo president Satoru Iwata has stated that key to attracting new audiences is to surprise people with new gaming ideas.
I can tell you that Nintendo surprised us all with the announcement of the Wii Balance Board, but is that the way to go? Microsoft is broadening is market with new engaging titles such as Bioshock and Mass Effect while continuing to build on the success of the Call of Duty franchise and who can forget the launch of Halo 3 in under two weeks. Iwata has said that Nintendo could "do the easy" by making good games and sequels like they did for years up untill the Nintendo64. Nintendo has opted insted to go make new peripherals that probably won't be used for any other game than the one bundled with it. Does anybody remember the Donkey Kong Bongo Drums?
Although I can't blame Nintendo for following the strategy that has brought it back to the top of the video game market, one can only ask how long will the Wii's success last.
Click here for Iwata's interview